WAND Product Taxonomies for PIM/MDM

WAND Product Taxonomies for PIM/MDM

Posted by: WAND, Inc.

Presenting well organized product information in an easy to navigate format is more important than ever to maintain high conversion rates. Wand taxonomies are a jump-start for building and replacing product taxonomies.


Presenting well organized product information in an easy to navigate format is more important than ever to maintain high conversion rates. The WAND e-commerce Taxonomy can help you organize and normalize your product data down to the attribute level of detail by providing any product category needed with a pre-built attribute template. WAND can continue to manage the taxonomy for you on an ongoing basis to ensure attribute and category information always reflects the latest product information.

Product data from a variety of sources can be pushed into the WAND Taxonomy format where it will be normalized and organized for easy use. WAND can help you develop a custom front end product catalog tree The front end catalog category structure can be changed to reflect the changing seasonal demands of your customers or to highlight particularly popular categories. All the while, the core product data remains well organized in your warehouse taxonomy. This affords the most flexibility for product merchandising.

If you have an existing taxonomy, you can augment your categories or your attribute templates with content from the WAND e-commerce Taxonomy.

If you have a physical store presence and product inventory, the WAND e-commerce Taxonomy can be used to normalize that product information as well to enable global visibility over both online and offline sales data.

Advantages of a structured product catalog taxonomy include:

  • Enable faceted product search.
  • More flexible product merchandising.
  • Enhance search engine marketing for every category.
  • Easy integration with comparison shopping engines.
  • Global reporting framework to better understand product sales.


Since 1983, WAND has developed multi-lingual taxonomies to improve the way our clients search and organize unstructured and semi-structured information. WAND is the premier source for industry vertical taxonomies, business taxonomies, and specialty domain specific taxonomies. The breadth and coverage of WAND’s taxonomy library is unmatched, and, for years, WAND Taxonomies have been used by thousands of companies around the world to organize information.

Applications where the WAND Taxonomies are being deployed include enterprise content management, e-commerce, spend analysis, enterprise search, behavioral targeting, big data, text analytics, business intelligence, semantic technologies, local search, online yellow pages, and business directories.

WAND’s taxonomy professional services practice offers taxonomy development and customization, taxonomy mapping, and data classification services. Our professional services team makes sure that our clients are successful when deploying taxonomies.

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