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MDM Solution for Pharma and Life Sciences

Contact us for price

Posted by: Serene Corporation

The solution consolidates information across all applications and provides a sustainable, high quality and scalable Physician Hub and Spend Management System.


Serene excels in the entire Spectrum of MDM related services :


  • Data Strategy and Data Governance.
  • Business Process Analysis.
  • Data - Quality, architecture, profiling, governance.
  • MDM integration including canonical, Business Process Orchestration and BAM.


At the core of Pharmaceutical Marketing compliance measures is the organization's ability to access current and reliable information related to a company's interactions with customers, their demographics and spend. Without having access to a central repository of reliable information, companies will find it very difficult to comply.


Serene’s MDM based robust solution  that will help consolidate information across all applications and makes data available for tracking against regulatory initiatives. Our approach centers around effective detection and prevention of cap violations by removing data discrepancies and alerting mechanisms. The solution framework is also specifically designed to take advantage of and fit into the existing enterprise spend management ecosystem.


Our implementations include:


  • Physician Master.
  • Cleanse, Standardize and Validate Physician Address information.
  • Spend Compliance and Physician Master Data.
  • Physician Merge and Dynamic Cell Level Survivorship Based on a Configurable Trust Framework.
  • Affiliation Master Data.
  • Business Rule Engine.
  • Integration with Enterprise Reporting Systems.
  • Proactive Spend Compliance Management through Prevention Alerts.
  • Plug-n-Play Services for Seamless Integration.
  • Data Quality Management and Workflow Approval.

Key Features

Serene’s MDM implementation for Pharmaceutical Market is specialized to achieve:

  • Spend control and optimization
  • Reduced cost in compliance
  • Well targeted sales and marketing campaigns
  • Enhanced cross sell and up sell
  • Data Quality Management
  • Integration with existing ecosystem
  • Reliable analytics and forecasting
  • Compliance reporting and transparency

Serene MDM Offering includes

  • The Entire Spectrum of MDM related services
    • Business Process Analysis
    • Data - Quality, architecture, profiling, governance
    • MDM integration including canonical, Business Process Orchestration and BAM
  • MDM/Data Quality Health check : Serene has a tested and tried methodology by which we will be able to guide you in understanding the state of one of your most important Organization Assets – which is the data. Understanding the quality and status of your data asset will
    • Quickly identify any Data Quality related pains with your data.
    • Identify and Plan appropriate solutions for the Data Issues.
    • Reduced exposure to risk and improve ability to react to changing business environment/conditions.
    • Provides the base to embark on your MDM Initiative and Business Process Improvements.
  • Data Conversion
    • Profiling through Initial Load including reconciliation and performance tuning.

  • Test Strategy, Test Cases, Automated test data generation and QA management.
  • Deployment and Release Management.


Serene has a wide range of tools, expertise that can be used for Data Quality Health Check. One of the foremost tool is:

  • Informatica Data Quality (IDQ)


Ajit Kumbhare : Co-Founder and Managing Partner, Serene.
Phone No : 408-398-9343 / 408-335-0077 Extn: 5529 - Work

Sudarsana Roy Choudhury : Delivery Manager, Serene.
Phone No : 408-731 6577 / 91-8420012236
Fax : (408) 884-2231


With global clients and worldwide operations, Serene Corporation is a leading systems integration company and consulting firm that specializes in the implementation of business applications, including CRM, MDM, EAI, BI and SaaS.

The company provides a full range of IT services customized to meet each client’s specific needs and business objectives. Serene consultants work collaboratively to share their extensive industry experience and superior technical expertise with clients in industries ranging from high technology, real estate, and biotechnology & pharmaceuticals to financial services, manufacturing, and communications & media. Serene is dedicated to the cost-effective delivery of integrated IT solutions that achieve outstanding business success.

3211 Scott Blvd, Suite # 201,
Santa Clara, CA 95054
United States

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