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Marketo Connector

Free 30 day trial

Posted by: Informatica Cloud

The Informatica Cloud Marketo Connector allows users to quickly read and write data from any cloud or on premise data source to Marketo.

Overview


Successful marketing depends on great customer data; data that’s clean, accurate and connected. Informatica Cloud solves the data challenge, allowing you to engage with customers better for increased campaign ROI; to connect your Marketo instance with all the data you need - digital, social, mobile and offline; and to provide holistic reporting for greater accuracy. With Informatica, marketers’ can do more with Marketo.

 

 

Increase Marketo campaign ROI by maximizing customer engagement

  • Clean and validate your data before you market
  • Ensure more emails hit the inbox – and are addressed to the right person
  • Make sure prospects and customers get the right message at the right time

Improve customer loyalty with a single view of customer

  • Provide timely and highly targeted marketing outreach, leading to better engagement and ROI
  • Increase upsell & cross-sell effectivness based on accurate representation of purchase history and marketing engagement

Power closed loop enterprise reporting that incorporates Marketo and complementary data sources

  • Create improved visibility into line of business and company-wide activities
  • Automate lead-to-order-to-cash process
  • Improve reporting accuracy
  • Export your data to your favorite BI/analytics tool, like Salesforce Wave or Tableau

Utilize pre-built connectors/templates for Marketo, Salesforce, SAP and ANY other major cloud or on-premise applications

Key Features

The Informatica Cloud Connector for Marketo allows you to integrate data with Marketo and other SaaS Applications or on premise Applications. The connector performs following operations:

Integrate Marketo information like Leads, Opportunities

Integrate Marketo information like Leads, Opportunities

Integrate custom objects from Marketo with other Applications.


Supported Objects and Task Operations

The table below provides the list of objects and task operations supported by Marketo connector:

Operations for marketo connector

Specs


Pre-requisites to Install Marketo Connector

You need Marketo sandbox or production account to successfully create a Marketo connection in Informatica cloud. User with administrative privileges is required to fetch Access & Encryption Key values from Marketo portal. The Access and Encryption key are required while creating a connection.


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