Features

Functional Overview

Informatica MDM - Product 360 imports, stores, manages and exports all kinds of product information including images and other kinds of multimedia attachments (e.g. videos).
The functionality of the Product 360 solution can be divided in three major areas:

• Import of product data
• Management of product data
• Export of data

The goal of the solution is to aggregate the product data from different sources (e.g. suppliers) and manage it centrally. The product information relevant for all sales channels (web-shops, print catalogs, electronic procurement systems, etc.) is enriched, maintained and managed in Product 360. Using the configurable export templates of Product 360, the data can be exported.

·        The described solution is an export adapter interface (pre-configured template) for product and category data publication to the Salesforce Commerce Cloud back end

·        No modifications of the storefront necessary

Use Cases

The process covered by Product 360 can be described like this:

Import of product data

Product information from supplier can be imported, quality checked and enriched within a staging area of the Product 360 server. Parts of the supplier's product information can be merged into the master catalog (main assortment).

Management of product data (data maintenance and enrichment)

Product information can be maintained and enriched very easy. Mass data operations and assortment analysis are also part of data maintenance. Attributes and features can be handled in the Product 360 Desktop or Web client with ease enabling powerful facet search, after search, targeting, SEO and recommendations in the storefront. All relevant attributes and features need to be also defined in the Salesforce Commerce Cloud system.

Export of data

The described interface to Salesforce Commerce Cloud is implemented as an export of products and its assignments in Product 360. The output templates can be defined within Desktop client based on an export editor. The integration between Product 360 and Salesforce Commerce Cloud is realized based on the export functionality of the Product 360 system. The proposed solution exports rich product information from Product 360 into files. The output is a catalog feed that can be imported automatically to Salesforce Commerce Cloud using WebDAV. Such an export can be triggered on demand or on a scheduled basis. Full loads or deltas can be exported. The import in Salesforce Commerce Cloud business manager can be started manually.

Limitations, Constraints

If the Salesforce Commerce Cloud system is able to import the standard catalog feed, there are no limitations. Typically the export adapter will be customized in customer projects depending on the customer data repository and the needed fields on Salesforce Commerce Cloud side.
Some additional data maintenance may be required in the business manager, if categories or attribute definitions should be changed.

Compatibility

Informatica MDM - Product 360 Version 7.1.04 and later, Salesforce Commerce Cloud 15.1.0

Privacy, Payment

No customer or credit card data is accessed or used.